Complete Suite of Email Marketing Services for DTC Brands - With Klaviyo
Email marketing is the backbone of sustainable growth for DTC brands, driving revenue while fostering customer loyalty.
At Go Zupees, we design and implement structured, well-programmed email systems that serve as a reliable engine for your business.
Below, we outline what a best-in-class email program looks like and how we deliver measurable outcomes tailored to your brand’s needs.
Our Approach to Email Marketing
We take a three-step approach to email marketing, ensuring every aspect of your program—list building, automation flows, campaigns, deliverability, and performance monitoring—is optimized for efficiency and scalability.
Audience Growth: Building An Engaged List
The foundation of any successful email program is a healthy, engaged and a growing list. Our first KPI is the monthly list size, growth, and net membership change.
We help you grow these KPIs and maintain your list as an important asset through:
- Sign-Up Forms: Designing and optimizing forms across your website, pop-ups, and landing pages.
- Lead Magnets: Identifying and implementing high-conversion offers, such as discounts, guides, quizzes, or exclusive access content.
- Audience Segmentation: Organizing subscribers into actionable segments based on behavior, demographics, purchase history, and engagement levels.
- Compliance & Deliverability: Ensuring GDPR, CCPA, and other regulatory compliance while maintaining list hygiene through regular suppression of inactive users.
What We Do:
- Sign-Up Form Design & Optimization
- Lead Magnet Implementation (discounts, guides, quizzes, etc.)
- Compliance with GDPR, CCPA, and CAN-SPAM
- Segmentation for Personalization
How We Track:
- Subscriber Growth Rate: Number of new sign-ups per month.
- Form Conversion Rate: Percentage of website visitors converting into subscribers.
- Lead Magnet Performance: Opt-in rates by magnet type.
- Churn Rate: Percentage of unsubscribes and inactive users per month.
Email Flows: Setting the Right Foundation
Automation ensures that your email program works even when you’re not actively managing it. We design and implement flows to engage, nurture, and convert subscribers across their lifecycle.
Some Flows To Include In Every Email Program:
- Welcome Series: Introduce your brand, showcase your bestsellers, and set the tone for long-term relationships.
- Abandoned Cart Recovery: Recapture potential lost revenue with tailored reminders and urgency-based offers.
- Post-Purchase Journeys: Build loyalty with thank-you emails, product care guides, and cross-sell opportunities.
- Re-Engagement Flows: Target disengaged subscribers with personalized messaging to bring them back into the fold.
- Behavioral Triggers: Automations triggered by specific actions (e.g., product views, wishlist additions, repeat visits without conversion) to deliver contextually relevant emails.
What We Do:
- Plan, Design, Copywrite & Deploy All Automation Flows, Such as Welcome Series, Abandoned Cart Recovery Emails, Post-Purchase Journeys (upselling, loyalty-building), and Re-engagement Flows for Inactive Users.
- Audit, Optimize, A/B Test & Improve Performance of Automation Program Each Month
How We Track Success:
Flow Contribution to Revenue: Percentage of total email revenue driven by automations.
Revenue Per Recipient (RPR): Average revenue generated per email sent within each flow.
Conversion Rate: Percentage of recipients converting into customers.
Campaign Management: Driving Engagement and Sales
Monthly campaigns are essential for driving consistent engagement and revenue.
We structure and execute campaigns aligned with your business goals, product launches, and audience needs.
Calendar Driven Campaigns
- Seasonal Promotions: Black Friday, Cyber Monday, Mother’s Day, etc.
- Brand-Specific Events: Founder’s Day, anniversaries, and milestone celebrations.
- Product Moments: Launches, restocks, price changes, or limited-edition drops.
Content Driven Campaigns
- Educational Emails: Tutorials, guides, or product usage tips to help customers get the most out of your offerings.
- Loyalty Program Updates: Rewarding repeat customers and encouraging upgrades or referrals.
- Community Building: Directing users to your social platforms, groups, or events to deepen their connection with your brand.
Each campaign is meticulously planned, designed, and copywritten to align with your audience segments and business priorities.
What We Do:
- Seasonal Promotions and Holiday Campaigns
- Product Launch and Restock Announcements
- Loyalty Program Emails (e.g., VIP tier invitations)
- Educational Content (how-tos, product tips)
How We Track:
- Campaign Revenue Contribution: Total revenue attributed to campaigns versus flows.
- Engagement Metrics: Open rate, CTR, and placed order rate.
- Audience Segmentation Performance: Performance of campaigns across VIPs, new subscribers, first-time buyers, and repeat buyers.
- Return on Email Marketing Spend (ROEMS): Revenue generated compared to campaign costs.
Deliverability Management: Ensuring Inbox Placement
Getting emails into inboxes is as important as creating & sending the message itself.
Our deliverability management practice works to bypass spam filters and land your emails where they belong – your prospects’ inboxes.
- Domain Authentication: Setting up SPF, DKIM, and DMARC to protect your sender reputation.
- Inbox Monitoring: Tracking delivery rates across platforms like Gmail, Yahoo, and Outlook.
- Spam Reduction: Identifying and mitigating factors causing spam complaints, such as frequency or content-related issues.
- List Hygiene: Regular removal of hard bounces, unsubscribes, and inactive users to maintain a high-quality list.
What We Do:
- Domain Authentication (SPF, DKIM, DMARC)
- Spam Monitoring and Complaint Reduction
- List Hygiene and Subscriber Quality Control
How We Track:
- Inbox Placement Rate: Percentage of emails landing in inboxes, not spam.
- Spam Complaint Rate: Percentage of users marking emails as spam (industry benchmark: <0.1%).
- Hard Bounce Rate: Percentage of emails undelivered due to invalid addresses.
- List Health Metrics: Active vs. inactive subscribers.
Data-Driven Optimization: Continuous Improvement
We believe that an email program is only as good as its ability to evolve. Our team continuously monitors and refines your email strategy using performance data.
- KPIs Tracked:
- Open rates, click-through rates (CTR), conversion rates, revenue per email, and revenue per recipient.
- Attribution metrics to understand the contribution of email to overall sales.
- Flow & Campaign Analysis:
- Identifying underperforming flows and campaigns and addressing areas for improvement.
- Benchmarking performance against industry standards and your historical data.
- Segmentation Testing:
- Testing audience groups to refine targeting and improve personalization.
- Monitoring lifecycle changes (e.g., first-time buyers, VIPs, disengaged users) to adapt email strategies.
- A/B Testing:
- Systematically testing subject lines, email layouts, CTAs, and offers to identify winning variants.
Why Our Approach Works
Our email marketing framework is built on structure, not guesswork.
We integrate seamlessly with tools like Klaviyo, ActiveCampaign, or your preferred platform to deliver programs that:
- Scale with Your Business: From $10K to $1M+ in monthly revenue, our systems are designed to grow with you.
- Maintain Compliance: Adhering to best practices and regulations ensures long-term list health.
- Prioritize ROI: Every email sent is measured against its contribution to your bottom line.
Let's Build Your Best Email Program
Email marketing is a long-term asset, not a short-term fix.
Our focus is on creating systems that enhance customer relationships, drive consistent revenue, and provide clarity on your growth trajectory.
Contact us today to schedule a consultation and explore how we can align your email marketing with your broader business goals.
