Purpose
At Zupees, our purpose is to empower businesses to maximize their lead generation potential and enhance their marketing efficacy.
Since our inception in 1998, we have been at the forefront of digital marketing, pioneering lead generation, and email marketing techniques that have set industry standards.
Expertise
We are a full-service marketing agency specializing in lead generation for various industries, including B2B Service Companies, DTC eCommerce Brands, Financial Media Companies, and Insurance Lead Aggregators.
Our team comprises experts in various marketing services such as full-funnel marketing strategy, lead generation, email marketing, affiliate marketing, and partnership channel development, including influencer marketing, brand ambassadors, and B2B strategic partnerships.
Our Mission
Our mission is to deliver unparalleled marketing results across the full funnel of our clients’ campaigns.
From generating traffic through cold email and social media to acquiring leads via optimized landing pages and funnels, and ultimately converting these leads into loyal customers through targeted email marketing and compelling content, we cover every step of the marketing journey.
Why Choose Zupees?
- Results-Driven Approach: We lead with results, initiating engagements by establishing benchmarks based on your existing marketing efficiency ratios (MER). Our experience across multiple verticals allows us to enhance your lead generation ROI from a comprehensive perspective.
- Proven Strategies: We practice what we preach, applying the very strategies in our operations that we recommend to our clients, ensuring consistency and reliability in what we deliver.
- Commitment to Excellence: At Zupees, we are obsessed with achieving great results. Our approach is always to push the boundaries of what is possible in lead generation and digital marketing.
- Risk-Free Collaboration: We stand by our services with a full guarantee. If you feel within six weeks that our partnership is not meeting your expectations, we offer a prompt refund.
Our Track Record
- Impressive Growth: For a client in the home improvement sector, we increased email revenue by over 400% within just 6 months.
- Cost Efficiency: We consolidated a client’s lead generation and email marketing into a single funnel, slashing lead costs by over 49% while tripling return on ad spend.
- Market Expansion: We assisted a cannabis business in launching their DTC sales channel, achieving 112% year-over-year growth, and an impressive 900% growth in retention marketing.
Our Values
These are the core values that guide our organization’s day-to-day decisions.
They are the defining and non-negotiable component of our culture.
Our values are:
1. Customers first
2. Relationships matter
3. Demand excellence
4. Act like an owner
5. Get better every day
For Zupees, these core values shape our culture and guide all our actions:
Customers First
We prioritize customers’ needs to exceed their expectations and achieve customer delight.
“Customer first, you second, company third.”
We always use this priority matrix when faced with any decision-making dilemma. What is best for the client guides our actions and comes at the top of our priority list. Employee well-being comes second. If team members believe that a decision will hurt their integrity or work-life balance, they have the freedom to choose their well-being before thinking about the company’s profits. At Zupees, we believe that a company is only as good as its team members. Their mental and physical well-being is more important to us than profits.
Relationships Matter
We value and nurture connections with clients, partners, and team members. As a team member, always think “What is the one big problem that you can solve for the client, above and beyond the call of your duty?”
Anything that helps our clients get better results and improve their business in a significant way. Every client-facing team member needs to self-evaluate and reflect, “Does my relationship with the clients guarantee that they will give us a glowing review?”
Demand Excellence
We strive for the highest standards in every aspect of our work. As an organization, we want our team members to believe that they have done the world’s best job as they leave work every day. They may not be the world’s best yet, but what they deliver, is what they know to be the world’s best service of its kind.
Act like an Owner – Embrace Progress over Perfection!
At Zupees, we strive to inculcate a culture, where team members take initiative and responsibility as if they own the business.
We encourage a forward-moving attitude, prioritizing progress and solutions over avoiding mistakes. The purpose is to move ahead with a mindset that prioritizes progress and solutions. This includes finding ways and alternatives to continue to push and move ahead despite bottlenecks or barriers. All team members are encouraged to make decisions that are in the best interest of the company, clients, and colleagues. Ownership means being proactive in seeing the broader picture of our company’s journey. It’s about recognizing that our actions contribute to the success of the whole organization.
Get Better Everyday
As a team, we prioritize getting better every day, learning, and humility to reach excellence. We cannot be the world’s best unless we sharpen our skills every day. At Zupees, we value an inherent desire to learn over a pre-existing skill set. The wisdom to know what a person does not know, the humility to accept it, and the grit to pursue are qualities that are fostered at our company every day.
IMPACT STORY
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In this comprehensive guide, we will tell you everything you need to know about upsell emails, to supercharge your revenue. Don’t just upsell a plan – create an emotional connection with the customer.
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Featured Capabilities
- Lead Generation
- Email Marketing
- Conversion Rate Optimization
- Customer Lifecycle Management
- Full Funnel Development
- Buyer Persona Development
- Social Media Management
- Content Marketing
- Newsletters
- Email Deliverability
- Campaigns Strategy
- Website Development
