Video content has become an absolute necessity and a very effective medium for lead generation.
For DTC ecommerce brands, creating educational how-to videos can be a compelling lead magnet to capture emails and build their audience.
How-to videos allow brands to provide upfront value to prospects by teaching a useful skill or providing DIY instructions related to their products.
For example, a skincare brand could produce videos on achieving a flawless makeup look.
A coffee company could create videos demonstrating brewing techniques for different types of coffee makers.
For consumers, how-to videos are engaging, visual content that simplifies learning new skills or information.
Easy accessibility via mobile makes video lead magnets convenient to view.
For brands, using videos as lead magnets enables them to showcase expertise and build authority around their products or services.
The key is to create videos around topics that are highly relevant to the brand’s target customers.
This ensures the instructional content provides value and establishes trust and credibility. gate the full video behind a lead capture form, promising the “secrets” or “tips” revealed in the video in exchange for an email signup.
While more time intensive to produce than written lead magnets, how-to videos tend to convert leads at much higher rates thanks to their visual appeal and perceived value.
As video marketing continues to grow, instructional how-to videos are an impactful tool for DTC ecommerce brands to attract and engage modern consumers while collecting lead information.
Here are some examples of effective how-to video lead magnet ideas for different direct-to-consumer (DTC) ecommerce industries:
Fitness:
- How to Use a Rowing Machine for a Full-Body Workout
- Beginner’s Guide to Meal Prepping
- How to Improve Flexibility with Stretching and Foam Rolling
- How to Choose the Right Running Shoes
Fashion:
- How to Find the Perfect Jeans for Your Body Type
- DIY Tips to Tailor and Customize Your Clothes
- How to Start a Capsule Wardrobe from Scratch
- Guide to Mixing and Matching Prints and Patterns
Home & Kitchen:
- How to Organize Your Kitchen Like a Professional
- Easy Weeknight Dinner Recipes for Beginners
- How to Make Cocktails Like a Mixologist
- DIY Tips to Refresh Your Space on a Budget
Beauty & Wellness:
- Step-by-Step Guide to Recreating Popular Makeup Looks
- How to Achieve Perfectly Styled Hair Without Heat
- Beginner Yoga Routine for Flexibility and Relaxation
- Essential Oil Blends for Anxiety, Focus, Sleep, etc.
Lifestyle:
- How to Start a Video Blog and Grow Your Audience
- Quick Daily Habits for Improving Productivity
- How to Start Freelancing and Working for Yourself
- Tips for Becoming an Ethical and Sustainable Shopper
These niche-specific how-to videos can help DTC ecommerce brands engage viewers and convert them into leads.
