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From 15 to 233: How Strategic Partnerships Drove Flower Chimp's Explosive Growth
About the Brand
Flower Chimp stands as Southeast Asia's largest online ower delivery powerhouse, bringing joy to customers across The Philippines, Malaysia, Singapore, Hong Kong, and Indonesia. More than just a orist, they've positioned themselves as the go-to destination for meaningful gifting - from exquisite ower bouquets to indoor plants, personalized gifts, and even cakes. Their commitment to superior ower quality, unique freshness, and competitive value has made them synonymous with celebration across the region.
The Problem
Despite leveraging multiple marketing channels including Google paid search, paid social, CRM, organic search, and social media, Flower Chimp faced a signicant challenge with their aliate program. While their aliate channel was generating an impressive 170% higher conversion rate compared to other marketing channels, it remained underutilized at the bottom of their marketing funnel.
Why It Occurred
Several factors contributed to this situation:
- The team was limited to brand and inuencer collaborations, missing out on diverse partnership opportunities
- Partner contribution tracking relied heavily on manual processes
- Code redemption data had to be collected individually from multiple partners
- Trac monitoring depended solely on Google Analytics
- The team lacked automated systems for ecient partner management
- Their Australian counterpart’s success with Impact.com (generating 9% of total revenue) highlighted the untapped potential in their own market
The Solution
Through Impact.com's platform, Flower Chimp implemented a comprehensive transformation:
Partnership Expansion
- Utilized Discovery tools to connect with coupon, cashback, and content partners
- Implemented keyword-specic partner search
- Leveraged seasonal marketplace highlights for peak periods
Incentive Optimization
- Introduced Dynamic Payouts during seasonal periods
- Created exclusive partner vouchers
- Increased CPAs during peak seasons (e.g., Mother’s Day commission boost from 7% to
12%)
Performance Tracking
- Implemented Data Lab for detailed analyti
- Utilized daily performance monitoring
- Established partner-specic tracking
- Eliminated duplicate payments through accurate attribution
The Results
Aliate marketing has been a game-changer for us! It's like having our own personal team of dedicated marketers promoting our brands.
The transformation yielded remarkable results:
- The team was limited to brand and inuencer collaborations, missing out on diverse partnership opportunities
- Partner contribution tracking relied heavily on manual processes
- Code redemption data had to be collected individually from multiple partners
- Trac monitoring depended solely on Google Analytics
- The team lacked automated systems for ecient partner management
- Their Australian counterpart’s success with Impact.com (generating 9% of total revenue) highlighted the untapped potential in their own market
This case study is based on results achieved through Impact.com‘s platform. As their partner, we share this success story to illustrate the potential of strategic partnership marketing, while we work with the same platform to help our clients achieve similar transformative results.
