A Performance Marketing Agency for DTC Brands
We find you net new customers and help retain the existing ones. Services include partnership channel development for affiliates, influencers, and commerce content publishers.
Worked with 20+ leading founders
We work with all major affiliate & influencer marketing networks, media publishers, and TikTok content creators.
Why leading CEOs believe in Founder-Led Marketing
Before vs After Founder-Led Marketing
- You don't have visibility and awareness in your market
- Lead quality isn't good
- Building trust & credibility with customers is crucial, but there is no systematized way to do it
- You know that video is important and competitors are doing it, but you don't have a way to do it consistently
- Your current lead channels are becoming less efficient and profitable
- Prospects know about you long before they talk to sales
- You have a predictable stream of high-intent, high-quality leads knocking on your door every month
- You're building trust & credibility at scale that makes you to go-to option in your market
- You're effortlessly producing new video content every month that builds customer trust
- ou're opening up a completely new customer acquisition channel that compounds over time and lowers your CAC
Customer results
Employees: 11-50
ACV: $60k
Employees: 11-50
ACV: $20k
Employees: 11-200
ACV: $100k
Meet Finn Thormeier, the founder of Project 33
- Studied Physics & Philosophy in Germany before dropping out
- Started building his personal brand in 2018 and grew his LinkedIn audience to 33,000+ followers
- Started Project 33 in 2019 to help founders grow their personal brand
- Grew Project 33 to $700k+ ARR on the back of his content
- Interviewed SaaS leaders like Jason Fried, Chris Walker and Henry Schuck on his podcast
- Helped over 38 B2B founders & execs position themselves as authorities in their space
- We get 80% of our customers from Finn's LinkedIn content and close $50k+ deals in under 4 weeks because people trust us
- Currently lives with his wife and daughter in Berlin
Frequently asked questions
Sure, go all out.go all out.
Depends on your ACV and sales cycle length. After 1 month, we want to see positive signals (messages, comments, website visits, connection requests from ICPs). After 3 months, we want to see pipeline being generated (demo requests, qualified opportunities) that justify our fee.
ComX generated 3-4 inbound demo requests per week for their $60k ACV product after 1.5 months. SafetyWing generated 90 demos over the first 10 months for their $20k ACV product and $178k in closed revenue from the ads. Siteimprove grew their pipeline from 5 to 50 $100k deals in 4 months. These are results for dedicated teams with strong product-market fit and a clear buying persona. The full customer interviews are on our case study page.
