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If your business generates over $1m online, one of our experts will discuss your revenue goals and suggest partnership strategies to improve your sales. (Others charge up to $500 for this.)
Clients
Get a free workshop on how to build a successful lead engine for your business.
- 2x on your leads (and conversions)
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Igniting Growth: How Solo Stove Doubled Revenue While Reducing Marketing Costs
As a partner of Impact.com, we’re sharing this remarkable story of how strategic partnerships can fuel growth without burning through budgets.
About the Brand
Solo Stove isn't just selling re pits and pizza ovens – they're in the business of creating memories. Born from a mantra to "create good," this innovative brand has revolutionized outdoor gatherings with their smokeless re pits and culinary equipment. Their products transform ordinary backyards into magical spaces where families gather, stories unfold, and artisanal pizzas emerge from perfectly designed ovens. It's not about the products; it's about the laughter around the ame and the joy of shared meals under open skies.
The Problem
Solo Stove faced a challenging paradox: they needed to signicantly boost brand awareness and reach new customers, but couldn't increase their aliate marketing spend. It was like trying to build a bigger re with the same amount of fuel – they needed to nd a smarter way to generate heat.
Why It Occurred
Several factors created this challenging situation:
- Traditional coupon-focused affiliate strategies weren’t building lasting brand value
- They needed deeper connections with content creators and influential media
- Their partnership program lacked sophisticated performance tracking
- The team struggled to balance upper-funnel awareness with bottom-funnel conversions
- They needed to optimize partner compensation without increasing overall spend
The Solution
Working with Purple Orange agency and Impact.com's platform, Solo Stove implemented a blazing new strategy:
Smart Partner Discovery
- Analyzed thousands of keywords to identify high-performing publishers
- Used gap analysis to uncover untapped partnership opportunities
- Coordinated PR outreach with partnership recruitment
Relationship Building
- Hosted immersive events like NYC pizza-making workshops with top publishers (HGTV, Good Housekeeping, Bon Appetit)
- Conducted video calls for partner feedback
- Created personalized engagement strategies
Performance Optimization
- Implemented sophisticated tracking systems
- Adjusted commission structures based on funnel position
- Reduced coupon site commissions to 1%
- Used partner grouping for fair attribution
Content-First Approach
- Prioritized high-quality content over basic coupons
- Focused on full-funnel customer journey tracking
- Empowered creators with resources and support
The Results
The transformation led to remarkable results without burning through additional budget:
These strategic partnerships have transformed how we reach and engage with our customers. We've achieved incredible growth while actually reducing our marketing costs – it's been revolutionary for our brand.
Key Metrics:
- 100% revenue growth from 2021-2023
- 92% increase in active publishers
- 85% increase in return on ad spend
- 17% decrease in cost-per-action (YoY 2023)
- 74% increase in productive publishers
- 7% decrease in aliate spend while revenue grew 72%
- Partnerships now account for 11% of total company revenue
