Offering a customizable blueprint is an effective lead generation approach for many brands.

Blueprints map out a framework, process or step-by-step plan that customers can tailor to their specific goals.

For example, a fitness apparel brand could create a 12-week training blueprint outlining workouts, nutrition plans, gear tips, and more.

Customers simply input their fitness level, schedule, and goals to receive a personalized plan.

A supplements provider could offer a supplement intake blueprint based on health priorities like energy, immunity, sleep, etc. Consumers pick their focus areas to receive supplement recommendations.

For consumers, a customized blueprint promises expert guidance for achieving their goals without one-size-fits-all advice. It provides value upfront through personalization.

For brands, blueprints attract qualified leads actively looking for direction. They enable nuanced segmentation and targeting without complex lead quizzes.

The lead contact details captured allow ongoing nurturing.

Blueprints should focus on outcomes relevant to the brand’s audience.

People want straightforward roadmaps from trusted experts versus generic content. Streamlining customization also ensures blueprints are easy for prospects to engage with.

Overall, customizable blueprints allow DTC brands to provide tailored expert advice at scale. By gently guiding customers toward the right products and services, blueprints can drive conversions from high-intent leads.

Here are some examples of effective blueprint lead magnet ideas for different direct-to-consumer (DTC) ecommerce industries:

Fitness:

  • 12-Week Training Blueprint
  • Sample Weekly Workout Blueprint
  • Goal-Based Nutrition Blueprint
  • Gear Shopping Checklist

Fashion:

  • Capsule Wardrobe Blueprint
  • Style Revamp Blueprint
  • Makeup Routine Builder
  • Outfit Creation Blueprint

Home/Kitchen:

  • Kitchen organization Blueprint
  • Weekly Meal Planning Blueprint
  • Home Maintenance Checklist
  • Home Decor Style Blueprint

Beauty/Wellness:

  • Custom Skincare Routine Blueprint
  • Relaxation Ritual Blueprint
  • Natural Makeup Blueprint
  • Sleep Improvement Blueprint

Pet Care:

  • New Puppy Care Blueprint
  • Cat Care Essentials Checklist
  • Pet Health Blueprint
  • Pet Home Safety Blueprint

Lifestyle:

  • Budgeting Blueprint
  • Daily Routine Optimization Blueprint
  • Job Search Blueprint
  • Life Milestones Blueprint

Customizable blueprints aligned to customers’ goals allow DTC brands to provide personalized direction while capturing lead information.

If you want to get 5000+ leads in 35 days or less, for your DTC brand, comment “blueprint” below.