Offering a free audit makes for an effective lead magnet tactic for DTC companies. Audits analyze a prospect’s existing products, routines, or practices to provide personalized improvement recommendations.
The audit report delivers valuable insights in exchange for lead contact details.
For example, a fitness company could offer a free workout audit analyzing videos customers submit.
An ecommerce nutrition brand could provide a diet analysis highlighting nutrient gaps.
Fashion retailers could give free wardrobe audits to recommend new pieces that better fit customers’ style and needs.
What’s In It For The Customer
For consumers, audits promise a detailed evaluation of their specific situation to reveal opportunities for improvement. Rather than generic advice, they receive tailored feedback based on their circumstances.
The promise of receiving a detailed evaluation customized to their unique situation is enticing.
The audit provides tangible value upfront, rather than generic advice.
For the Brands?
From the brand’s perspective, audits are an opportunity to demonstrate expertise in assessing customer needs, while also driving sales of recommended products.
Audits showcase expertise while driving sales of recommended products.
An audit funnels prospects further down the purchase funnel by identifying problems to solve. And the lead contact information captured enables further nurturing.
Keep In Mind
The audit process should be as frictionless as possible – providing clear instructions, follow-up reminders, and easy ways to submit information can improve completion rates.
While audits require more effort to administer, they deliver invested, qualified leads – customers already bought into making improvements using the brand’s products and guidance.
The hyper-personalized value helps audits stand out as a unique lead magnet compared to ebooks or webinars.
Overall, audits require some legwork but deliver qualified leads invested in making changes. The highly personalized value-add makes audits a standout lead magnet.
Practical Examples of Audit
Here are some examples of effective audit lead magnet ideas for different direct-to-consumer (DTC) ecommerce industries:
Fitness:
- Workout Wardrobe Audit
- Exercise Routine Audit
- Running Form Audit
- Nutrition Journal Audit
Fashion:
- Wardrobe Audit for Style/Fit
- Closet Organization Audit
- Personal Style Audit
- Makeup & Skincare Audit
Home/Kitchen:
- Kitchen Organization Audit
- Food Waste Audit
- Energy Efficiency Home Audit
- Cleaning Routine Audit
Beauty/Wellness:
- Skincare Routine Audit
- Makeup Audit for Shade Matching
- Meditation Practice Audit
- Sleep Audit for Restfulness
Pet Care:
- Pet Diet Audit
- Pet Health Audit
- Pet Home Safety Audit
- Pet Grooming Audit
Lifestyle:
- Home Office Audit for Productivity
- Daily Routine Audit for Time Management
- Financial Audit for Spending Habits
- Travel Gear Audit for Packing Light
Leveraging their expertise to audit customers’ routines, habits, and products allows DTC brands across industries to deliver personalized recommendations and build trust.
The value exchanged for lead contact information makes audits a strategic lead magnet investment.
Looking to generate 5000+ leads for your business in 35 days or less? Comment “leads” below.
