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If your business generates over $1m online, one of our experts will discuss your revenue goals and suggest partnership strategies to improve your sales. (Others charge up to $500 for this.)
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From Manual to Magnicent: How YoloFoods Achieved 7X ROI Through Automated Partnerships
As a partner of Impact.com, we’re sharing this transformation story that showcases the power of automated partnership marketing.
About the Brand
YoloFoods isn't just another meal delivery service – they're in the business of transformation. For over eight years, this innovative ecommerce brand has been revolutionizing healthy eating across Malaysia and Singapore.
Picture a unique blend where nutritionists and chefs collaborate to create meals that don't just feed but transform lives. Their ready-to-eat meals prove that healthy eating can be both convenient and delicious, making wellness accessible to busy professionals across Southeast Asia.
The Problem
Imagine trying to build a skyscraper with hand tools – that's essentially what YoloFoods was doing with their partnership program. Their team was stuck in a cycle of manual processes that was about as ecient as counting grains of rice. They were managing a modern marketing program with outdated tools, and their growth was suering for it.
Why It Occurred
The situation stemmed from several critical limitations:
- Their team spent countless hours playing detective on the internet and social media to find suitable partners
- Partner recruitment and negotiations were trapped in the endless scroll of Google Sheets
- Commission payments were restricted to discount code tracking only
- Monthly partner payments required manual tabulation of discount codes
- Attribution was a guessing game without proper link tracking
- Performance data was scattered across multiple platforms like their CMS and Google Analytics
The Solution
Through Impact.com's platform, YoloFoods implemented a comprehensive digital transformation:
Smart Partner Discovery
- Utilized Marketplace ltering to nd partners based on size, location, and type
- Accessed detailed partner proles for informed decision-making
- Streamlined the partner onboarding process
Diversied Partnership Strategy
- Engaged content partners like The Singapore Women’s Weekly for brand awareness
- Leveraged reward programs (Shopback contributed to 2X YoY growth during Birthday
Sale) - Collaborated with inuencers like pro-bodybuilder @danial_azmanto
- Partners now contribute 15% of total revenue
Advanced Payment Systems
- Implemented Dynamic Payouts beyond basic discount codes
- Created tiered commission structures based on customer types
- Introduced bonus payouts for top performers
Data-Driven Decision Making
- Centralized performance tracking on one platform
- Utilized partner-specic performance analytics
- Implemented transparent attribution reporting
The Results
Harnessing the value of aliate marketing has helped YoloFoods hit the ground running—achieving new market growth faster than ever! With the right volumes and scale, we can only aim to supercharge this eort across both operating markets further.
The transformation yielded impressive metrics:
- Achieved 7X Return on Investment
- Recruited 300 unique partners
- Increased web trac by 30%
- Established partnerships as their most consistent, low-cost marketing channel
- Created a reliable conversion buer during slower periods
This case study is based on results achieved through Impact.com‘s platform. As their partner, we share this success story to illustrate the potential of strategic partnership marketing, while we work with the same platform to help our clients achieve similar transformative results.
