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If your business generates over $1m online, one of our experts will discuss your revenue goals and suggest partnership strategies to improve your sales. (Others charge up to $500 for this.)
Clients
Get a free workshop on how to build a successful lead engine for your business.
- 2x on your leads (and conversions)
- Cut time on content creation and boost your business revenue
Time for Growth: How Vincero Achieved 1058% Revenue Increase from Content Partners
As a partner of Impact.com, we’re sharing this remarkable story of how a luxury watchmaker transformed their partnership strategy to achieve extraordinary growth.
About the Brand
Vincero isn't your typical luxury watchmaker. With a commitment to craftsmanship that ticks all the right boxes, they design everything in-house, source their own materials, and produce in small batches. Their direct-to-consumer approach brings luxury timepieces straight to customers' doorsteps, recently expanding their precision craftsmanship to include belts, sunglasses, and wallets
The Problem
Despite having a solid foundation in partnership marketing, Vincero's growth potential was being held back like a watch with sand in its gears. Their existing program wasn't running at peak eciency, particularly when it came to managing coupon sites and expanding their content partnerships.
Why It Occurred
Several issues were blocking the mechanisms of growth:
- Lack of control over noncompliant coupon sites claiming unearned conversions
- Rigid commissioning and contracting rules limiting new partner approvals
- Manual partner recruitment processes consuming valuable time
- Limited ability to customize partnership terms
- Difficulty in reaching their target audience through traditional channels
The Solution
Working with Spark ROAS and Impact.com's platform, Vincero implemented a precisionengineered solution:
Automated Control Systems
- Implemented automated code distribution
- Created blacklisting rules for unauthorized codes
- Eliminated manual site scrubbing for unapproved codes
Strategic Partner Expansion
- Utilized Marketplace for targeted partner discovery
- Created direct sign-up links for existing relationships
- Focused on content partners aligned with target audience
Customized Partnership Terms
- Developed unique one-to-one partner contracts
- Implemented flexible commissioning structures
- Created tailored bonus rules for performance
The Results
The ease of reporting access and ability to set granular commissioning and bonus rules on Impact allowed Spark ROAS to facilitate the strong relationships we held with all partners, specically with our content partners.
- 1058% increase in content partner revenue over nine months
- 355% increase in total monthly revenue
- 290% improvement in monthly conversions
- 332% growth in content partner ROAS
- 29 profitable content partners added in 9 months
- Significant reduction in time spent on compliance monitoring
This case study is based on results achieved through Impact.com‘s platform. As their partner, we share this success story to illustrate how strategic partnership marketing can revolutionize your brand’s growth.
